M&G to sponsor RHS Chelsea Flower Show
Flower power; 2010 RHS Chelsea blooming with new headline sponsor, top designers
and UK’s best nurseries
M&G, the UK’s leading fund manager, will be the new headline sponsor of the
RHS Chelsea Flower Show and the Charity Gala Preview for the next three years. Funds
from the sponsorship will support the RHS as a charity.
The agreement will provide opportunities for M&G to continue to build brand
awareness through the world’s most famous gardening show. The Charity Gala Preview
sells out in hours and is believed to be attended by more FTSE 100 Chief Executives
than any other event.
RHS President, Giles Coode-Adams, said, “This partnership with M&G will support
our work to help millions of people to garden, fund vital horticultural research,
brighten up communities and develop the next generation of gardeners.
“RHS shows provide inspiration for people around the world. With a phenomenal response
from specialist growers, top designers and leading lights*, including a show garden
by M&G, 2010 RHS Chelsea will be bursting with horticultural delights and world-class
displays.”
Michael McLintock, chief executive of M&G, said, “We see our sponsorship of
RHS Chelsea as a natural partnership. Chelsea is about achieving the highest standards
and it is that approach that has driven M&G to become one of Europe’s leading active
asset managers.”
Show garden highlights to date include the biggest ever garden by the Eden Project,
the return of regular RHS best in show winner, Tom Stuart-Smith with a garden for
Laurent-Perrier and a garden for Tourism Malaysia designed by celebrity gardener
James Wong. M&G will also bring a show garden to Chelsea to celebrate its sponsorship.
The final garden selection will be made on 7 December 2009.